Paper Bag Princess

I was browsing through the September issue of W today and came across this stunning shoot by Craig McDean. Can't believe I had missed it! For me, it sums up everything about New York's current attitude to fashion in this economic climate; fashionistas don't want to give up their high-end brands, but also don't want to look too overtly rich with so many unemployed. Did you know that there was a moment when Hermes shoppers were asking for their purchases to be placed in a brown paper bag?!

Images: Craig McDean for W