Mario Batali was signing his latest cookbook at the Union Square Greenmarket on Saturday. No fanfare, no security, just a canvas awning, a pile of books and a conga line of eager recipients.
Regardless of what you think of him - overweight, unattractive, too commercial - you have to hand it to him for promoting the chef as cultural icon. When it comes to known chefs in New York, Batali has achieved cult status. In Sydney we also have our "chefs on a first name basis" - Sean, Matt, Luke - but Batali towers over his colleagues here because of his pull with the masses and his ubiquity.
He became a household name with Iron Chef America....
...and cemented it with his TV series On the Road Again, in which he traveled around Spain with Gwyneth Paltrow and two other hotties, tasting the country's delicacies.
And no one can dispute he owns a group of fabulous foodie haunts in Manhattan. Babbo sits at the top of his stellar empire. Awarded 3 stars by the New York Times, one New York Michelin Guide star in 2005 and a waiting list to be very proud of, Babbo is the quintessential New York Italian dining experience. The fact that Mario actively cooks there is another bonus.
Lupa is a very relaxed Roman trattoria. It's loud and hectic and always a challenge to get into (are we seeing a pattern here yet?) but has great food. Known for its pasta and salumeria, Lupa is sometimes referred to as the "poor man's Babbo".
I didn't get a book signed by Mario on Saturday, but I was impressed with his lack of pretension. Kind of like his cooking; simple, tasteful and for the people.
images: 1 - 3: mine, abc news, guardian, eatdrinkbetter, igougo, gothamist, mango and lime, new york metromix
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